Why are people wary of hazards that experts agree do not cause significant harm, but are willing to expose themselves to hazards that result in very large numbers of fatalities every year?

How do people—working individually and in groups—instinctively (that is, without taking advantage of decision support tools) address unfamiliar or complex decision problems?

How can we develop a better understanding of consumer behavior so that we can do a better job of informing and influencing choices that address important societal concerns like human and environmental health?

Exploring the development of decision aids that help decision makers overcome common biases in judgment and confront challenging tradeoffs that emerge in many complex and important decisions.